Our Impact

Our Innovations

The Etisalat brand advocates driving the digital future to empower societies by:

Building the network of tomorrow, today



First operator in MENA to launch 5G network



Recognized by Ookla as the world's fastest mobile network


Fiber Optics

#1 most fiber-optic connected nation in the world

logo_smiles Smiles


Smiles is a powerful loyalty program offering reward points, discounts and deals across a wide range of brands and outlets from categories like Dining, Shopping, Travel, Wellness, Entertainment as well as Telecom services.



SWYP is a digital-first mobile experience for the now generation, a pre-paid mobile service which includes mobile data, WiFi, social bundles,  discount vouchers, and access to events.


Hello Business

Hello Business is an innovative digital park for start-ups and SMB’s, a dedicated business hub offering tailored telecommunications as well as value added services while providing businesses the ease and flexibility of kick-starting their operations in the UAE.



eWallet is an innovative payment solution, an app to handle all payments digitally. Customers can send and receive money on their mobile line, pay phone bills & merchants bills, without registration fees, minimum balance or a bank account.


Switch TV

Switch TV is a unique app to watch Live TV channels and OnDemand movies and shows anywhere in the UAE. The service includes free live TV channels as well as a massive line-up of premium channels and OnDemand movies and shows.

Enabling thought leadership through active participation in global events

GITEX Technology Week

At the 40th GITEX Technology Week, we invited visitors to witness the convergence of 5G, AI, big data and IoT with digital showcases on the future of mobility, retail, healthcare and use of technologies under the theme ‘Empowering the Digital Future and Beyond’.

December 6-10, 2020
Dubai, UAE

Mobile World Congress

Etisalat annually participates at Mobile World Congress, the mobile industry's global forum which takes place annually in Barcelona, Spain. In 2019, the event gathered more than 109,000 attendees from 198 countries and territories.

Feb 25-28, 2019
Barcelona, Spain

Fostering innovation through key partnerships


Expo2020 x Etisalat

As the premier digital and telecommunications partner of Dubai Expo2020, Etisalat is set to deliver one of the fastest, smartest and best-connected places on earth during the global mega event. Through its digital infrastructure expertise, Etisalat is poised to bring the Expo themes to life.


Manchester City Football Club x Etisalat

Through its partnership with Manchester City Football Club, Etisalat unlocks a powerful vehicle to reach a captivated audience through football.


Dubai Parks and Resorts x Etisalat

As the ICT and digital solutions provider for Dubai Parks and Resorts, Etisalat is behind the first of its kind infrastructure digitization initiative. This included digital channels, different smart services such as smart parking, smart ticketing, connected transportation and connected food and beverage.



Sustainability is at the core of everything we do. We work hard to operate responsibly and transparently by living our vision to Drive the Digital Future to Empower Societies. We are committed to having a positive impact on our communities, while at the same time maintaining sustainable success.
Through its Sustainability Reports, Etisalat is embarking on a progressive roadmap to monitor, benchmark and continuously enhance our economic, environmental and social performance.



Most Valuable Consumer Brand in Middle East and Africa 2020

Etisalat has been recognized as MEA’s most valuable consumer brand for the third year in a row and the only Telecoms brands in the region with AAA brand rating.


Fastest mobile network on Earth

Ookla® recognises Etisalat as the fastest mobile network in the world, the first operator from the region to be ranked #1 on the Ookla® Global Speed Index.


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