Through its partnership with Manchester City Football Club, Etisalat unlocks a powerful vehicle to reach a captivated audience through football. As part of its engaging sponsorship platform, Etisalat has taken strides to leverage Manchester City’s success on the field to ignite passion among fans in its home market. Internally, among the telecom group’s 10,000 plus workforce across 8 offices within the UAE, Manchester City serves as a vehicle to bring fresh, youthful energy and enthusiasm into the workplace.
Etisalat and Manchester City continue to innovate ways to strengthen the partnership, through sponsored editorial strands on digital platforms and partner branding presence on gaming platforms such as FIFA by EA sports. Looking forward, the partnership looks to tackle new fronts, including more long-term product integration and a foray into emerging digital platforms.