Together Matters

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Brand Campaign

In our continuous effort to drive brand value, brand love and maintain the category leadership in the country, Etisalat launched a brand positioning campaign, under the umbrella of Together Matters. Based on a firm belief that the world is a better place when people are together, the campaign supports Etisalat’s vision of ‘Driving the digital future to empower societies’ by bringing to life how the technology that Etisalat provides and enables, brings us as individuals and as societies closer together locally & globally. While the numbers can be quantified, the human connections are incalculable.